How do we build an effective social media strategy?

We start by analyzing your numbers and following the data.

To build a powerful digital marketing strategy, we begin by defining and understanding key data points:

• Your business goals and KPIs (Key Performance Indicators)
• Your existing analytics, including any current digital advertising efforts and Google Analytics insights to understand your active audience
• Your target market and industry insights

With a clear view of your goals and measurable KPIs, we create a tailored online advertising strategy to reach and engage your ideal audience—on any device, in any location (whether in Vancouver or wherever your customers are), and at any time.

Starting with keyword research, we identify the best terms that align with your brand, content, product, or service, providing the highest online opportunities. We deepen our approach by analyzing market share, competitive data, keyword difficulty, and search volume, incorporating both long-tail and short-tail keywords to drive quality traffic and conversions.

With a unique keyword strategy in place, we implement a dual advertising approach, combining Paid and Organic Search Engine Marketing to elevate your site’s ranking.

Paid ads provide an immediate traffic boost, while SEO focuses on building and sustaining long-term organic visibility and search performance.

For paid ads, we offer a blend of Facebook, Google PPC, and retargeting, creating a dynamic, future-focused approach to digital advertising that seamlessly integrates with your marketing plan.

Curious to learn more? Reach out to us for a detailed discussion on how our digital marketing services can benefit your business!