How do we build an effective social media strategy?

We start with data.

Creating a successful social media strategy begins by pinpointing and analyzing key data points:

• Your business goals and KPIs (Key Performance Indicators)
• Your current analytics, including any social media insights and Google Analytics data to understand your active audience

Once we have a clear understanding of your goals and the KPIs to measure them, we can craft a social media strategy that aligns with your objectives and reaches your ideal online audience.

A strong social media strategy follows the rule of thirds:

• 1/3 of your content is focused on your brand, promoting your business, website, and services with clear Calls to Action (CTAs).
• 1/3 of your content features insights, industry news, and relevant stories from thought leaders and influencers, even if they’re not directly tied to your business.
• 1/3 of your content highlights your brand’s personality, fostering relationships, sharing success stories, or engaging through creative contests.

While it may seem unusual to share content from other brands or thought leaders, the benefits are significant. Sharing relevant, external content allows you to:

• Expand your reach through cross-promotion, exposing your business to new audiences through mutual shout-outs.
• Show confidence by sharing content that reflects well on your industry and communicates that your business is well-established.
• Position yourself as a thought leader by staying involved with popular topics and trends, showing you’re in touch with industry developments.
• Build credibility by becoming a trusted resource, encouraging your audience to turn to you for insights and support.
• Keep content fresh and engaging by sharing interesting perspectives from other voices in your field.

Once your strategy is in place, we move on to curating and creating content—and, importantly, measuring your results!

With social media as the leading reason people go online today, its importance to your business can’t be overstated. A well-developed social media strategy is a vital part of any digital marketing plan.

Reach out if you’d like help planning your social media content!